A designer for the age of intelligent systems.
What drives me is creating human-centered experiences with emerging technologies — especially where AI can make a measurable impact.
I’m a Lead Product Designer with 15+ years shaping AI-powered enterprise platforms, owning the work from research to shipped product. Right now I lead AI design at McKinsey & Company on IDA, an AI due-diligence and decision-support platform. I design end-to-end in Claude Code and Figma and ship interactive prototypes to Vercel and Cursor, which my engineering team deploys into the live platform — now in active use by McKinsey clients on real engagements. Designing in real code means what I hand off isn’t a picture of a product; it’s a working version of one. That closes the gap between intent and reality.
Earlier in 2025, I led the greenfield design of a national-scale generative AI tutoring platform for Qatar’s Ministry of Education & Higher Education — bilingual Arabic (RTL) and English (LTR). Before that, as Lead AI Product Designer at Provenir AI (2023–2025), I built the enterprise design system from the ground up and improved client onboarding speed by 50%.
Across my career I’ve delivered for Momentum Worldwide, American Express, Microsoft, Verizon, SAP, Redbird, Chevrolet, Toptal, Mapp Digital, and McCann Worldgroup — spanning enterprise SaaS, fintech, government, edtech, marketing automation, and AR/VR.
I’m drawn to complexity that matters: decision-support tools, AI systems, platforms serving millions. The thread running through all of it is making something genuinely hard feel obvious to use. I care deeply about accessibility and responsible AI — not as compliance boxes, but as the line between a product that includes people and one that quietly excludes them.
Lately I’ve been pulled toward where AI, healthcare, and human cognition meet — how good design can make emerging technology feel trustworthy and humane rather than opaque. That’s where I want the next decade of my work to point.
MSc in UX Design (Distinction) · 1st place, Toptal Global Hackathon · honours from Adobe and Creative Conscience.