A designer for the age of intelligent systems.
I design human-centred experiences with emerging technology — especially where AI can make a measurable difference.
I’m a Lead Product Designer with 15+ years of experience shaping complex digital products, from early research and strategy through to shipped software. Since 2025, I lead AI design at McKinsey & Company, where I work on IDA, an AI-powered due-diligence and decision-support platform used by McKinsey clients on live engagements.
In 2025, I led the greenfield design of a national-scale generative AI tutoring platform for Qatar’s Ministry of Education & Higher Education, designed for both Arabic (RTL) and English (LTR). Before that, I led Product Design at Provenir AI.
I’ve worked across enterprise SaaS, fintech, government, edtech, marketing automation, and AR/VR, delivering products and experiences for organisations including Momentum Worldwide, American Express, Microsoft, Verizon, SAP, Chevrolet, Toptal, Mapp Digital, McCann Worldgroup, and McKinsey & Company.
I’m drawn to complexity that matters: decision-support systems, AI products, and platforms operating at serious scale. The common thread is simple — taking something genuinely difficult and making it feel obvious to use.
I care deeply about accessibility and responsible AI, not as compliance exercises, but as fundamental design principles. The technology should work for people, earn their trust, and make their lives better — rather than quietly excluding them.
Looking ahead, I’m increasingly interested in the intersection of AI and human cognition: how design can make powerful emerging technologies feel understandable, trustworthy, and humane.
MSc in UX Design (Distinction) · 1st place, Toptal Global Hackathon · honours from Adobe and Creative Conscience.