AI product design
Translating conversational and generative AI systems into intuitive, trustworthy product experiences.
I translate complex AI systems into intuitive, human-centered experiences — scalable enterprise platforms built with clarity, trust, and measurable impact.

What drives me is creating human-centered experiences with emerging technologies — especially where AI can make a measurable impact.
More about meA deck of six — auto-rotating
Translating conversational and generative AI systems into intuitive, trustworthy product experiences.
Present
Lead AI Product Designer
Design Lead on McKinsey’s IDA platform — consolidated fragmented workstreams (Research, Transactions, Value Creation) into a single unified AI decision-support application, now in active use by McKinsey clients on live engagements.
Previously
Lead Product Designer · Generative AI
Led design of a generative AI tutoring platform for the Ministry of Education & Higher Education (Qatar) — a bilingual Arabic RTL / English LTR, curriculum-aligned solution designed and shipped at national scale.
2008 — present
Design lead · AI, fintech, VR, education & marketing
End-to-end design delivery for American Express, McCann Worldgroup, Mapp Digital, Momentum Worldwide, Toptal, Janssen, Redbird and Verizon — translating complex systems into engaging, trustworthy experiences.

AI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. Password-protected — request access.

A generative AI teaching assistant for Qatar's Ministry of Education — bilingual Arabic (RTL) and English (LTR), curriculum-aligned, shipped at national scale in three months.

Social networking layer and platform-wide UX redesign for a B2B mentorship and learning platform — new information architecture, design-system update, and bilingual form architecture from research through hand-off.

Mobile app design selected first place against nearly 80 teams worldwide. Visual identity, IA and interaction model end-to-end.
3× Recognised among independent UI and UX products design.
Honoured for design with social impact and purpose.
First place against nearly 80 teams worldwide.
Open to conversations about AI product design, design leadership, and work with measurable human impact.