
Enterprise AI platform
McKinsey & CompanyAI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. Password-protected — request access.
Fifteen years across AI platforms, fintech, government, edtech, marketing and AR/VR — recent case studies grouped here, with fuller archives available on request.

AI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. Password-protected — request access.

A generative AI teaching assistant for Qatar's Ministry of Education — bilingual Arabic (RTL) and English (LTR), curriculum-aligned, shipped at national scale in three months.

Social networking layer and platform-wide UX redesign for a B2B mentorship and learning platform — new IA, design-system update, and bilingual EN / FR form architecture from research through hand-off.

Enterprise fintech AI design system and decisioning UX. Cut client onboarding time by 50%.

Mobile app design selected first place against nearly 80 teams worldwide. Visual identity, IA and interaction model end-to-end.

Redesigned the immersive analytics dashboard for AR/VR/3D experiences — benchmark comparison, dark-mode treatment, 35% cognitive-load reduction.

A wellness platform for senior students — research, empathy mapping, journey flows, and two phases of high-fidelity prototypes. Quiet, anti-gamified, opt-in community.
Products I’ve built and shipped solo — from concept to live URL — in evenings, weekends, and gaps between client work.
A free business directory where any business can list itself and be found. Designed, built, and shipped solo — live and operating.
An AI library — curated tooling and references for AI product teams.
3D medical experiences — bringing immersive AR / VR into clinical training and patient education.