I lead design on McKinsey’s AI due-diligence platform, and build it in code alongside engineering.
Confidential
Design lead at McKinsey & Company
AI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. A summary is shared here; the detail stays confidential.
Lead product designer at Scale AI, for MoEHE Qatar
A generative AI tutoring platform for Qatar’s Ministry of Education — bilingual Arabic (RTL) and English (LTR), curriculum-aligned, shipped at national scale in three months.
First place at the Toptal Global Hackathon, 2022
First place from nearly 80 teams worldwide — visual identity, IA and interaction model, end-to-end.
UI and UX designer at Momentum Worldwide, for American Express
Two walk-up games for the Amex Fan Experience at The Championships — Centre Court Challenge and Find Andy — understood in seconds and played by thousands of fans a day.
I’m a Lead AI Designer with 15+ years of making complex digital products simple to use.
I work across the whole product, from early research to shipped software. I design the flows, prototype them in code, and stay with the work until it ships.
More about me
Adobe Design Awards, three times
Creative Conscience awardToptal Global Hackathon, first placeGenerative AI people can trust.
One system across products and languages.
Assistants and copilots that feel natural.
React and iOS prototypes, not static mocks.
Arabic and English, built in from day one.
Health, education and community.
Present
Lead AI Product Designer
Design Lead on McKinsey’s IDA (Intelligent Diligence Apps), the AI-powered due-diligence platform in active use on live client engagements. I brought its separate workstreams into one product, and work on it as an AI design engineer: prototyping in code, extending it to iOS, and building the public site at ida.mckinsey.com.
Previously
Lead Product Designer, generative AI
Led design of a generative AI tutoring platform for the Ministry of Education & Higher Education (Qatar) — a bilingual Arabic RTL / English LTR, curriculum-aligned solution designed and shipped at national scale.
2011 — present
Design Lead across AI, SaaS, marketing and fintech
End-to-end design for SaaS, marketing and fintech products, at agencies and product companies, translating complex systems into clear, trustworthy experiences.
Outside work, I design and build my own products, taking each idea from first sketch to launch.
LiveA free business directory where any business can list itself and be found. Designed, built, and shipped solo — live and operating.
LiveA conversational AI assistant — natural, bilingual dialogue built on LLMs.
Coming soonA curated library of tools and references for AI product teams.
Three books for children: two honest guides to AI, and the story of Reem, a new girl in a new town. For ages 5 to 11, on Amazon in paperback and Kindle.
See the books
Whether it’s an invitation to speak, mentorship, or simply connecting with like-minded people in AI and design, I’d love to hear from you.